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Located along Route 35, just a few traffic lights away from the Garden State Parkway, is a shopping center that, at one time, was among the only shopping centers in the area. But as more traditional big box and national retailers moved into the area, this shopping center all but died. While some shopping centers lost an anchor or two, this center had an incredible assortment of retailers that did not survive the competition in the early to mid-90’s.
Arguably, the main draw of the center was Service Merchandise. From my childhood, I have many fond memories of this store as an eceletic retailer where one could get boxing gloves, a camera, a stereo system, and a watch. In this area in the late 80’s, if you needed electronics, you went to Service Merchandise, (Nobody Beat’s) The Wiz, or Crazy Eddie’s. While the chain went under for, I’m sure, more than a few reasons, the strongest threat that they had was the increased competition from chains like Wal-Mart and Best Buy.
The second doomed retailer was Rickel. Rickel was a northeastern-based hardware store. A little larger than the neighborhood hardware store, but not large enough to compete with the likes of Home Depot. After a merger with competitor Chanel, the chain could not survive and folded in the late 90’s.
Then we also had Herman’s World of Sports, which seemed to be the best place to go for sports equipment or merchandise. Increased competition from retailers like Sports Authority eventually killed this chain.
The last piece of this shopping center that didn’t survive was a Roy Rogers location. After a sale to Hardee’s, and an unsuccessful venture into the Mid Atlantic by the Hardee’s brand, this Roy Rogers location eventually closed. (I still think Roy rogers is my all time favorite fast food resturaunt.)
Interestingly, this center was also home to an Odd Lots. Although Odd Lots still exists, as Big Lots, this particular location closed a few years ago.
Around 2000, this center was a ghost town. Odd Lots has become a children’s discount clothier and Herman’s World of Sports was now a carpet store. The former Rickel and Service Merchandise locations stood vacant, leaving more than half of the center empty. After 2000, Staples moved into the former Rickel location while McDonalds eventually opened up in the former Roy Rogers location.
While the Service Merchandise location has stood vacant for almost a decade after the chain went under, it is finally seeing signs of life as construction is under way on a new Foodtown supermarket which looks to open later this year.
Some photos of the construction:


I’ve always been fascinated by how this one shopping center seems to have the worst luck. No other shopping center in the area saw so many retailers go under or sat vacant for so long. But this is an interesting look back and I’m sure there are lessons to be learned from all of these retailers who did not make it in face of increased competition.